Participatory sport events have been recently proposed as one of the strategies to promote physical activity participation (Alexandris et al., 2017), because of the “sport participation effect” (Derom, VanWynsberghe Scheerder, 2013). As explained by Derom et al., (2013), active participation in sport events (and the training which participants complete prior to this event) can increase physical activity of both active and inactive individuals.
To propose strategies for promoting running events among the public (citizens) in order to motivate them to participate in such events.
The RUN for HEALTH Project Aims:
1. To investigate the impact of running events on: a) Individuals’ physical activity levels before and after participation in a running event; b) Participants’ well-being and engagement in an active life style; c) Social welfare, as measured by socialization, community pride, and social cohesion.
2. To measure participants’ motivation, attitudes and expectations for participating in running events, in relation to health-enhancement physical activity promotion and retention.
3. To study event-related factors which influence participants’ experience when participating in such events and in relation to health-enhancing physical activity participation after the events.
4. To study indicative examples of successful European running events in order to identify the key factors for maximizing the health, social, and economic benefits.
5. To develop a proposal (management plan) with the best practices for promoting health-enhancing physical activity through running events and maximizing the health, social, and economic benefits of running events.
6. To develop policy recommendations for authorities, federations and associations which are involved in sport and health policy formulation (local, regional and government level) in order to address the role of running events in promoting health-enhancing physical activity and social welfare.
7. To stimulate the development of national and international networks among sport event organizers and authorities for exchanging knowledge and disseminating good practices for organizing successful running events.
8. To propose strategies for promoting running events among the public (citizens) in order to motivate them to participate in such events.